Lazy Sunday: A Different Kind of Blog Post

No, not this one.  I'm doing it the "regular" way.

But this is a different approach to blog posting.  It does the thing that I think you should try to do with your winery and wines, which is tell a story.  It uses images.  It's not afraid to be a little "out there."

It would be very cool if someone liked your wine/winery enough to do a posting like this.  In fact, I've written my own post about this before: Inviting Bloggers to Visit

The truth is, a clever post can get your wine in front of people who might not otherwise have known about it.  I've never been to Alain Ducaisse or had an all-white-truffle menu, but it sure looked like an interesting experience.

Another reason I find this post worth mentioning is that food, like wine, is ultimately about how it tastes.  Reviews and blog posts are just surrogates for the actual experience.  This post demonstrates an innovative approach to that challenge.

Thanks to Guy Kawasaki for the pointer.

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[Stive Angelo]

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