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November 29, 2006

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Mary Baker

Hmm. The traditional costs of moving wine (discounts to customers, retailers and distributors, commissions to salespeople, a constant stream of bottles poured as market and tasting room samples) comes out to an average of 35% of our retail value.

On the other hand, with a few simple and cost-effective internet tools I am able to maintain my own website, a winery blog, a wine-related blog, separate monthly email blasts to direct customers and retailers, maintain a presence on culinary and wine sites, and encourage pre-orders and re-orders.

All this for the infinitisemely small price of .05% of our annual production income, or about 16 cents a case. Remarkable.

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