How Good Winery Web Sites Work

From the Harvest Fair / Wine 2006 special edition of Northbay biz magazine: How Good Winery Web Sites Work

The article, by Kathleen Dreessen, prominently features our print publication (The Winery Web Site Report) and its findings. I liked this quote from Dirk Hampson of Nickel & Nickel:

Hampson also feels wineries could do more online marketing. “I think wineries are in such a traditional industry—where wine has been made for 5,000 years—that I don’t think they’ve been as good at adapting to this particular form of communication,” says Hampson. “It’s partly because wineries keep thinking it’s all about tasting, and there’s so much more we do.

Anyway, it's always nice to get mentioned in the press, and I think the article does a good job of representing those of us who are trying to help wineries realize their full online potential (including Cultivate Systems, eWinerySolutions, and Inertia Beverages - all mentioned in the article).

(Full disclosure: I write a monthly column on business and technology for Northbay biz ).

Comments

[jeff]

I just wrote this long comment and deleted it because it was, well, bad. I still think the hippest web presence cannot take the place of a taste in the glass for the upstart winery. At least not until you are no longer an upstart and "everyone" knows you are good. I do agree it can bring more people to the glass to taste.

Perhaps I'll figure out how to explain it more better later...:) - j

ps: will we see you wednesday?