Instead, I wanted to mention that Gold Medal Flour has a blog, and there's a lesson for winery owners:
...Any product or service, no matter how straightforward it seems, has a story to tell. And there are people in your community who want to form a connection with the experts who know your products best. Getting started with a blog is a great way to begin to tell that story.
Every winery has a story to tell. Whether you blog about it, or tell it via your Web site (hint - most wineries don't), or write interesting direct mail letters, or create a print ad that tells the story, that fact is at the heart of your potential success.
Corollary: if people think they've already heard your story, they will tune you out. That's why I have a strong aversion to pretty pictures of vineyards on winery Web sites - unless you've got a scarecrow, or a rubber chicken, or bare vines, or something out of the ordinary, people think they've already heard your story (our grapes are the best blah blah blah...).