It is no secret that Luna has been in business for over 10 years and has great distribution. The winery produces 40K plus in cases, and this year was the first year we showed profit.
Any winery launching now that is under 20K cases needs to put a major emphasis on direct sales.
Ten years, solide Napa wines with great distribution, and this is the first year you turn a profit? No wonder selling almost anything (e.g. a report to help them improve their Web sites) to smaller wineries is an uphill fight. Yet investing in direct sales is critical to the survival of smaller wineries.
What are you doing to improve your direct-to-consumer sales?