The good new: according to Gerry McGovern, it's not your Web site. But his rant does offer a cautionary tale to winery owners. You need to remember that customers arrive at your Web site with a goal already in mind.
Repeat after me: "We are not the center of the universe. We are not the center of the universe." It's a big, bad world out there, full of unkind and cruel customers who care only about themselves.
As we say at The Winery Web Site Report, it's all about visitor effectiveness.
Read all of The Most Irritating Web Site in the World to find out whose site really ticked off Mr. McGovern, and why.