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I don't think anything I could write today would be as good as Why Wal-Mart Is Good For High-End Wineries over at pinotblogger.com, so I'll just refer you to Josh's excellent writing:
No matter what the price of the wine is, the only really important question is: does my wine connect with my customers on an emotional level?
(I hope Josh will have time to keep up with his writing once the Capozzi Winery is up and running!)
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