While reading an unrelated blog post about Who Moved My Customers, I came across this
The typical small business has a third party convert a brochure into a website which is hard to edit (so reflects last year’s strategy), is static (so keyword landing pages can’t be created), has a low pagerank (<5), is not easily discoverable with the relevant keywords through Google, provides un-actionable analytics, etc.
This hits upon most of the major problems with winery Web sites: they don't get updated very often, don't optimize themselves for the way people search or for visitor conversion, and don't measure their results very well (or at all).
OK, I'm cranky today. I'd really love to get a comment from somebody who loves the way their winery Web site performs, and is willing to talk about how they manage it.