I couldn't have said it better!

The REthink Wine Blog on Merchandising Your Online Store.

I've got to believe that the clients of Inertia Beverages are ultimately going to outpace their brethren in the direct-to-consumer space.  If you don't have a team of equal caliber behind your winery Web site, at least read their blog!

I applaud Inertia for freely sharing their expertise, and I encourage eWinerySolutions, WineWeb, WineryWebSites.com (WorldZoo), and Cultivate Systems to think about doing likewise.

Comments

[Paul Mabray]

Thanks for the kind words Mike. It is something we really enjoy sharing. We want ALL wineries to succeed in selling direct.

FYI - We are releasing our REthink Manifesto to all our clients in Sept and we'd love to send a copy to you. It has all our learning in a workbook for wineries to read and create a direct selling plan from.

Inertia - Powering the Wine Revolution

---Paul Mabray - CEO