No, it's not Attack of the Clones, it's the next installment of Don Sebastiani & Sons video podcast: Behind the Wine (note: requires iTunes, but iTunes does *not* require an iPod, just your Windows or Mac computer).
I blogged about the first episode, which had some flaws. How did they do with their 2 minute and 43 second sophomore outing?
It's actually much better than the first, which is good. The high production values are still there, but listening to winemaker Richard Bruno seems much more natural and less scripted than Don & Sons in a restaurant working from a script. Interestingly, Bruno talks about micro-oxygenation, oak staves, and his choice to age in stainless (with the aforementioned oxygen and staves). He's not entirely on message (Sebastiani & Sons makes great low-cost wines by employing technology and comparing the outcome with traditional methods which are more expensive), but that would be artificial.
Given the trendline, I can't wait for episode three. Good thing that iTunes lets me subscribe, so I don't have to wait around wondering when the next one will show up (although it would be nice if they gave us a hint about how often a new episode might appear). iTunes will automagically download it for me.
This is the kind of content that will attract, create, and retain fans of your wine. I expect that somebody will get smart and offer this service to wineries here in Napa/Sonoma Real Soon Now.