Saturday: 3 Conversations

From Hugh McLeod

So between wine buyers and sellers, there are only about 3 conversations taking place:

1. Please buy our wine.
2. Please, please, please buy our wine with sugar on top.
3. I am utterly begging you, for the sake of my children, to please, please, please buy our wine with sugar on top.

An interesting contrast between that and pinotblogger's latest post from OIV on distribution.

Comments

[Dave Goodman]

The other day I saw a banner ad with a link in large type reading, "Click here!" It struck me that I hadn't seen such blatent amateurism in awhile. It used to be, when the net was young, that every ad seemed to say, "Click here!" You don't see that much anymore, thank goodness.

There are always two sides to a transaction. What the seller wants, and what the buyer wants. "Click here!" is all about the seller. They want you to click, and they can't see past their own desire. There's no consideration of what a buyer might want. Why the heck would I "click there" if there's nothing in it for me?

Now, if an ad had a link that said, "Free wine!" you can be sure that people would click it. When you look up "Click here!" in the dictionary, it translates as "We want your money." That's not much of an incentive to click.