Wineries - Too Busy To Market?

Here's YAIP (Yet Another Interesting Post) from Seth Godin: Marketing Pothole (#2 of 3): I'm too busy

There are more than 50,000 restaurants in New York City. Perhaps 200 of them are marketing success stories. Yet at the other 49,800 restaurants, the owners spend very little time working on their breakout idea, and tons of time doing stuff that feels a lot more important.

Change restaurants to wineries and see what you think.  In a world with thousands of new vintages each year, your challenge is to make people aware of your wine.  Chances are, doing it the same way as everyone else won't do that nearly as well as thinking of a whole new approach.

Who are the best wineries when it comes to marketing? What makes them "marketing success stories?" (I hope that Mary, Tom and others will contribute their choices)

Comments

[Paul Mabray]

it is simple - the ones that consistently and continually tell their story online and to their customers (retail, consumer, restaurant, press, wholesalers).

[Steven Tolliver]

Until everyone can buy wines directly online, it will be hard to separate what is good marketing from the other parts of the equation: an interesting and consistent product, good distribution, enthusiastic and knowledgable salespeople. In the end, if great marketing doesn't result in great sales, how great was it really?

[Mike Duffy]

Thanks for the comment, Steven. I see you've been blogging about Spanish wines at Tempranillo (http://www.manfatta.com/wineblog/ ) for nearly two years - very cool!