Here's YAIP (Yet Another Interesting Post) from Seth Godin: Marketing Pothole (#2 of 3): I'm too busy
There are more than 50,000 restaurants in New York City. Perhaps 200 of them are marketing success stories. Yet at the other 49,800 restaurants, the owners spend very little time working on their breakout idea, and tons of time doing stuff that feels a lot more important.
Change restaurants to wineries and see what you think. In a world with thousands of new vintages each year, your challenge is to make people aware of your wine. Chances are, doing it the same way as everyone else won't do that nearly as well as thinking of a whole new approach.
Who are the best wineries when it comes to marketing? What makes them "marketing success stories?" (I hope that Mary, Tom and others will contribute their choices)