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June 02, 2006


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Paul Mabray

it is simple - the ones that consistently and continually tell their story online and to their customers (retail, consumer, restaurant, press, wholesalers).

Steven Tolliver

Until everyone can buy wines directly online, it will be hard to separate what is good marketing from the other parts of the equation: an interesting and consistent product, good distribution, enthusiastic and knowledgable salespeople. In the end, if great marketing doesn't result in great sales, how great was it really?

Mike Duffy

Thanks for the comment, Steven. I see you've been blogging about Spanish wines at Tempranillo (http://www.manfatta.com/wineblog/ ) for nearly two years - very cool!

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