Three common pitfalls that wreck your marketing efforts:
- I'll know it when I see it
- I'm too busy (which I previously blogged about)
- What will the boss think?
from Seth Godin's blog. The final post has these words, which resonate for me about the wine marketing business:
At the beginning, great marketing is counter-intuitive, non-obvious, challenging and apparently risky.
And if you're not done with your coffee yet, try Seth's How to get traffic for your blog (some of which applies to your Web site, just in case you, like most wineries, don't have a blog).