Lazy Sunday: Seth's Marketing Potholes

Three common pitfalls that wreck your marketing efforts:

1. I'll know it when I see it
2. I'm too busy (which I previously blogged about)
3. What will the boss think?

from Seth Godin's blog.  The final post has these words, which resonate for me about the wine marketing  business:

At the beginning, great marketing is counter-intuitive, non-obvious, challenging and apparently risky.

And if you're not done with your coffee yet, try Seth's How to get traffic for your blog (some of which applies to your Web site, just in case you, like most wineries, don't have a blog).

Comments

[lagramiere]

Well, if you're trying to make another point by not posting, it's working. Then again, maybe you're just enjoying a few days off...

[Mike Duffy]

Thanks for noticing, Amy. Actually, I was just in Texas on business. Hoping to get back up to speed today.