Do people care about your wine?

Some interesting wine-related posts from Hugh McLeod over at gapingvoid.com (originator of the Stormhoek meme):

on being in the wine business: If you want to sell wine, you have to create brands that have real meaning to people.

it's the customers, stupid: If you make wine, your best hope is to create a strong brand that the retailers 'need'.

Hugh doesn't always write about wine, but he's clearly got a point of view worth listening to.  I know that most of you simply don't have time to read everything under the sun, so I try to point to Hugh when he's talking about wine.

Comments

[Steven Tolliver]

I just read Hugh's guide for wineries wanting to start a blog: http://www.gapingvoid.com/Moveable_Type/archives/002995.html

As per his usual style its right on the money with a few good laughs thrown in. Well worth a look.

[Mike Duffy]

Great link, Steve. Thanks!