Why RSS is Good for Wineries

This post from Josh at pinotblogger (AKA Capozzi Winery) shows why:

...from a producer’s perspective, the fact that there is no [RSS] feed for all reviews of a particular wine is a huge negative. It would be very useful to know instantly when someone has tasted and reviewed our wines. If it was great, I could amble on over to their tasting page and leave a little thank you and invite them up to the winery. If it was horrible I could run like greased lightning and try and find out if the bottle was corked and offer a replacement.

In other words, RSS helps you find out when people are talking about you (and lets you act on that information, as Josh does a good job describing above).  That's one of the reasons you should set up a "search feed" (a search which generates an RSS feed that updates daily) for the name of your winery at Technorati, PubSub, or Google Blog Search.

I'll bet Josh has one!

Comments

[Steven Cohen]

What a great "case" study for the use of blog search engines (I prefer PubSub ;-) ).

I'm going to plug in Pindar (I'm a Long Island wine lover) and see what I get.

Thank goodness it's Friday because now I'm in the mood to have a glass...

Steven Cohen
PubSub Concepts, Inc
scohen@pubsub.com