Google AdWord(s) of the Day

Clever:

I did a Google search for pinot noir, and this was one of the Google AdWords displayed in the right column:

If Sideways is driving sales of Pinot Noir, and you make Merlot (which the character Miles disparaged with a few choice words), this is a clever way to leverage the effect positively.

Not so clever:

Interestingly, immediately above this ad is one from La Crema (another Pinot producer, located here in Sonoma County - I drive by it every day).  When I click on that ad, I get a browser window pointed to https://store.lacrema.com/ with the error message:

Could not connect to JRun Server

Glad I'm not paying for that!  I wonder how long it has been doing this, and how much longer before K-J's marketing or IT people notice it.

Comments

[rick gregory]

And, hence, one of the reasons you need to have site analytics hooked up and network monitoring going. For the former, Googgle Analytics is free if you use Adwords, so why wouldn't one use it?

[Mike Duffy]

This is definitely a monitoring issue. The AdWords link is working correctly, and an (error) page appears. But somebody isn't getting notified that the "JRun Server" isn't happy.

It looks like the URL may have gotten changed by someone unaware that the old landing page URL (https://store.lacrema.com/ ) was in use, as https://store.lacrema.com/LaCrema/ works fine.

Thanks for your comment, Rick!

[rick gregory]

You're welcome...

For site monitoring, people can contract with Keynote or Gomez. Or even get a technically minded friend to setup something like Splunk (http://www.splunk.com/). Heck, you can have a program like Xenu (http://home.snafu.de/tilman/xenulink.html)
check links. Basically, if your site is important to your business not monitoring it is like not alarming your store at night.

[albert]

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