I did a Google search for pinot noir, and this was one of the Google AdWords displayed in the right column:
Not so clever:
Interestingly, immediately above this ad is one from La Crema (another Pinot producer, located here in Sonoma County - I drive by it every day). When I click on that ad, I get a browser window pointed to https://store.lacrema.com/ with the error message:
Could not connect to JRun Server
Glad I'm not paying for that! I wonder how long it has been doing this, and how much longer before K-J's marketing or IT people notice it.