If you type a URL (Uniform Resource Locator - usually the address of a Web page) into your browser like
you are taken directly to that section of Amazon.com. If you are a larger winery with multiple varietal programs, you might consider something similar, e.g. www.examplewinery.com/pinot or www.examplewinery.com/cabernet
This is related to a recommendation from The Winery Web Site Report to choose "reasonable" main names: if your customer makes a reasonable guess at a URL (or domain name), you gain their appreciation and general credibility (and maybe a sale) by making it work for them (using a little behind-the-scenes magic - see your Webmaster for details on "rewriting URLs", or drop me a line).
The lineage of this idea goes even farther back. I remember sitting on a software conference panel in 1995 about designing for users, and one of the panelists offered these "Three Things to Remember When Desiging for Users," which have always stuck in my head:
- No one wants to read the manual (keep it simple)
- No one wants to wait (keep it responsive)
- Everybody wants to be in control (conform to the user's expectations, not vice versa)
These same ideas apply to your winery Web site. In general, the less "interface", the better. The very best interfaces are nearly invisible. On a Web site, this means that navigation should be clear, links obvious and well-named, and making it easy for the user to take action without waiting for lots of stuff to load. And if it seems reasonable that something should work a particular way, making sure the visitor isn't disappointed (conforming to the user's expectations).
(Note from experience: making it easy for the user generally makes it hard for the programmer - hire programmers who understand this)