I hope your winery has a robust e-mail conversation going with your friends and fans. Regardless, here are some award-winning e-mail campaigns from a variety of industries (based on response rates - which is the first measure of any direct marketing effort). Sadly, none of the award winners are wineries, but nonetheless there are useful lessons to be had.
Awards were given for the following categories:
#1. Best Email Opt-in Campaign
#2. Best Email Newsletter for Marketing Purposes
#3. Best Email Alert
#4. Best Ad Campaign in 3rd-party Email Newsletter
#5. Best SIG (email signature)
#6. Best Welcome letter
#7. Best Autoresponder Series
#8. Best Automated Personalized Email (trigger-driven)
#9. Best Viral Email Campaign
#10. Best Postcard-Style Campaign
#11. Best Test You Learned From
#12. Best Non-Email Opt-in Messaging
If you don't know what these represent ("What's an autoresponder, Daddy?"), I encourage you to follow the link. The list is courtesy of MarketingSherpa.com, which is a great resource for anyone doing online marketing because of their focus on case studies and real-life examples. You can subscribe to their free newsletters in the upper-left hand corner of the page (I do).
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