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April 27, 2006

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Josh

Blogging has helped. Tremendously.

Our initial vintage mailing list has grown to over 30 members due to pinotblogger. Because we are so new and won’t actually be producing wine for another year or so, much less selling any (add 18 months), this is a really wonderful development.

The $64,000 question for me was: How do you get people excited about a product that they can't yet buy? The answer, for us on a shoestring marketing budget at least: blogging.

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