Don Sebastiani & Sons has launched a new luxury wine label, Used Automobile Parts. I found out about it via the RSS feed for Wine Industry Report (one of the winery/wine industry blogs I subscribe to using Bloglines). I was interested in reading the original press release, so I went to www.DonAndSons.com, the Web site for Don Sebastiani & Sons.
Unfortunately, even though I located the press release section of their site (under Speakerbox), the most recent release shown is a month old (a February 28th announcement of a new brand manager for the Three Loose Screws and The Other Guys brands). And it's not the "featured release" on the Speakerbox page (which dates back to February 1st). Searching Google News for sebastiani turned up the original press release on Business Wire, dated 2:51 PM on Monday, March 27th.
I know it's just one more thing to worry about when you're trying to get the word out, but please remember that people who see a press mention (which may be much briefer and less complete than your original release) will head to your Web site for the full scoop. Your "press release process" should attempt to make sure that your release is posted on your Web site at the same time it is released to the newswires. It's not rocket surgery, particularly for a larger marketing-savvy organization like Sebastiani.
The Used Automobile Parts 2002 Red Table Wine comes in a three-pack where each bottle uses a different non-cork closure (screw cap, Zork, Vino-Seal) and retails for $150. Note that this product page has images of each type of bottle/closure, as well as an MP3 recording which talks about the release. Sebastiani (whom I've blogged about before) is clearly hip to technology. Now if they can just get the basics down a little better...
(Aside: DonSebastianiAndSons.com does NOT take me to their Web site, even though it's a long-but-likely guess at their domain name. In The Winery Web Site Report, we recommend owning all "reasonable guess" domain names for your winery and pointing them all to your Web site.)