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February 14, 2006

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Josh

The best test drive I can think of for WWR would be a small (and incomplete) list of "actionable" items to improve the winery owner/manager's website, with the promise of more if they buy the report.

For example, you rank each site in a number of categories. Simply run a sort on each category for each website studied, find out where they are weakest and rank them 1-8. Give numbers 4 and 5 for free via email, and offer suggestions on how to improve the rankings, making clear the even more improvement could be gained by buying the full report.

It would be good PR and I would think it would improve sales.

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