Macromedia's Flash enables Web sites to do enhanced presentation of audio, images, and video (so-called "rich media"), along with interactivity. Most systems come pre-installed with the free Flash player (Macromedia cites a statistic which indicates over 97% of users can view Flash presentations). Lots of Web designers are eager to take advantage of Flash to create visually-arresting "cool" sites for their clients?
Should you be using Flash on your winery Web site?
Let's look at some examples:
WINERIES WHICH DON'T USE FLASH ON THEIR HOME PAGE:
- http://www.lynmarwinery.com/ (used to, though)
WINERIES WHICH DO USE FLASH ON THEIR HOME PAGE:
Which of these 10 sites are most/least visitor-effective? Does Flash play any part in it? Please offer a comment, especially if you're from one of the wineries above. I'll be posting my analysis in a couple of days.
(If there are some particular good or bad examples of Flash/non-Flash winery sites, post them with your comments as well! With over 2,200+ winery Web sites, I'm sure I've missed some worth mentioning here.)