Since I spent yesterday morning talking to a great audience at the Advanced Tasting Room Strategies conference about The Perfect Winery Web Site, and the afternoon talking to attendees at our show booth about the challenges they face with their Web sites, this excellent new article entitled Home Page Goals seems especially relevant. The author, Derek Powazek, identifies these four goals for a home page:
- Answer the question, "What is this place?"
- Dont' get in the repeat visitor's way
- Show what's new
- Provide consistent, reliable global navigation
and goes further to say that the "core page" (the page which describes an individual wine on a winery Web site) and the home page are the two most important site design issues.
...home pages are anxiety-inducing for companies. The home page is your first impression. And like the old saying goes, you only get one chance. So home pages themselves have a unique set of design goals.
Yesterday was a valuable day - talking with potential customers about their Web sites always yields new ways of looking at things. Lots of people I spoke with are looking a re-design of their site, and are trying to avoid spending money which results in a new look but the same problems. This article is not a bad place to start the process.