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January 11, 2006


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Mary Baker

Mike, thank you for the compliment and support! It's true that winery owners/winemakers don't have a lot of time to post. I also think that photos are important to a blog, and it's time consuming to take, download, crop, resize, and upload.

As a winery partner and manager, I am trying to write at least nine full-length pieces during these relatively quiet months, and uploading them to post at scheduled intervals using the Typepad scheduling feature, so that I'll have at least three features per month through March. Then I'll try to post shorter, current news or photo pieces in between.


One thing I would add: make sure you spell check and proof your posts. Spelling and grammatical errors reflect very poorly on your winery operation.

Also, I wouldn’t say that *none* of the winery website blogs are posting on a regular basis (cough pinotblogger cough).

Nice, informative articles on starting a winery blog. For us (Capozzi Winery) the challenge was and is: How do you get someone interested in a winery that isn't even built yet? How do you build excitement for a wine that no one has tasted yet?

The clear answer for me was to blog about the birth of our winery and the winemaking process. I love writing and telling stories, and blogging about our journey brings me great satisfaction. That it also brings in potential customers and builds buzz is really just a nice bonus (and a convenient business justification for spending a portion of my day blogging).

Anyway, nice blog. It's definitely a weekly read for me.


Between 1950 and 1952, a bored weatherman, stationed north of Hudson
Bay, left a monument that neither government nor time can eradicate.
Using a bulldozer abandoned by the Air Force, he spent two years and
great effort pushing boulders into a single word.

It can be seen from 10,000 feet, silhouetted against the snow.
Government officials exchanged memos full of circumlocutions (no Latin
equivalent exists) but failed to word an appropriation bill for the
destruction of this cairn, that wouldn't alert the press and embarrass
both Parliament and Party.

It stands today, a monument to human spirit. If life exists on other
planets, this may be the first message received from us.
-- The Realist, November, 1964.


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