If you do online marketing, get your free copy of Marketing Wisdom for 2006 from MarketingSherpa.com. It contains over 100 user-tested (and Sherpa-selected) ideas for improving your online marketing. Although none of the ideas were submitted by wineries, there are certainly some worth stealing for your winery. Idea #73 should be of particular interest to readers of this blog, as it includes the comment (based on a survey of 300 small-business Web sites):
Most site owners were ignoring that visitors arrive at a website seeking something...
something that is right in line with our own beliefs about visitor effectiveness.
While you're there, sign up for Marketing Sherpa's excellent e-mail newsletters in the sidebar at upper-left. They consistently have some of the most interesting and well-written case studies of online marketing. Highly recommended. Also available as an RSS feed (point your RSS reader to www.marketingsherpa.com and it should find it automagically).
Thanks to Debbie Weil for the pointer.