An interesting rant on the pricing of wine (in this case, Fetzer's Valley Oaks California Cabernet) from Hugh Macleod in the United Kingdom. What's most interesting is that Hugh went to Fetzer's Web site to get more information about the wine he'd just purchased, and came away a bit confused (terroir-based marketing vs. bulk-shipping on the label).
I wonder if anyone in the Fetzer marketing department has a Technorati search feed set up for "Fetzer"? As I wrote elsewhere, reputation management is important, and there are excellent tools to help you keep track of what people are saying about you online. For example, I'm glad I'm not Trader Joe's wine manager.
What would be *really* interesting is a winery that wrote about how wine gets priced and the pricing challenges they face (and it's certainly a complex and tortuous process from winery to store). Hugh? Tom?
(By the way, here in the States we have the "Pay full price for a bottle, get the second bottle for $0.05" promotion, which seems a bit more clever than BOGOF).