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December 15, 2005

Oh, Canada!

We've had a great response to our Top Ten Winery Web Sites press release, and lots of wineries are asking for their top-line evaluation score.  That's great!

But I got a score request from Ingrid at Mission Hill Family Estate and it pointed out a problem with The Winery Web Site Report.  Right now, we don't have any evaluations for non-US wineries.  Sadly, Mission Hill is in British Columbia, Canada.

I apologize to our friends across the border - it's nothing personal.  In launching The Winery Web Site Report we had to draw the line somewhere (there are over 2,800 US-based wineries - we've got 2,834 in our database last time I looked), since all of our evaluations involve an actual human being visting and evaluating a Web site.

What should we do for Ingrid and Mission Hill?

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You could have a human evaluate the Web site upon purchase of the Report, or even upon request of the score. It would still be a lot of work, but you would know someone would see it.

Of course, it would be missing one of the best aspects of the Report, which is to see how your competition rates (via the online database access).

(My last comment assumes that Ingrid counts other Brithish Columbian wineries among her competition).

Well, we're doubly excluded. We're a wine agency in Toronto, Canada. Not only are there no Canadian wineries in your report. There are no agencies/importers/distributors. I'm a full-time web guy in a company of 20 people (half in sales), so we're taking the web very seriously, and I'd love to see if your rubric would be different for evaluating our type of business. Thanks for your research and hope you can get the wineries to listen ("NO MORE FLASH!!!! PLEASE!! MY EYES!!).

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