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November 19, 2005


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Don Huffman

Grin and bear it, there is no silver bullet so just be smart, not cute! Be clear and direct not wordy. Reference other sites and draft original thoughts that can be picked up by other interested parties. Get your distributors to write about your wines and link back to your site. Add hyper links into all of your tech sheets so search engines can pick up the wines too.

Make sure you select a url which is clear so people can find you. “www.fancywines.com” will never get you found. Subscribe to content that is consistent with your interests as a winery so you can be cross-referenced by search engines. In today’s economy, it's a popularity contest. Join the Rotary and have your local club post your speech you make for their Friday luncheon. Etc Etc.

Just my thoughts.

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