I promise I'll stop beating this horse, but I just read this post from NoBullGrape (who discovered our list of winery blogs) and it clearly states why a winery might want to blog in order to (ultimately) sell more wine:
...the more I know about a winery, its commitment to its particular land and the people behind the label, the more likely I am to buy their wine. Kudos to those already doing this and looking forward to discovering many more winery blogs in the coming months.
Update: here are some additional words on winery blogs from Dr. Vino:
Winery blogs, however, are not only sales and marketing pitches but also have the advantage of giving those of us not present a window to the harvest. I'm just waiting for the first "winery cam" in the vineyard...
A personal face is the thing that distinguishes smaller wineries from "corporate wineries" and a blog can help establish that personal face among your readers.
(PS - there's already at least one vineyard webcam at Bonair Winery in Zillah, WA)
The more we learn about the world of wine, and how we choose to pair wines with food for our readers, the more we search for a personality or unique quality about the winery. The blogs do give some insight, and short of touring every one, the online personality that shines through helps us guide people to the potential of the experience. Tastebuds count, ratings count, but personality sells. Thanks for bringing this to the forefront.
Posted by: Saucy Joe | October 20, 2005 at 09:22 PM