Tom Wark of FERMENTATIONS interviews Paul Mabray of Inertia Beverages on the challenges of selling wine online. I've had the pleasure of sitting on a panel with Paul at WITS, and he's very sharp. Many of the things he mentions are part of the 25 distinct visitor effectiveness rating elements in The Winery Web Site Report, such as search results, RSS feeds, and making it convenient to add a wine to your shopping cart.
But every winery needs to remember that a Web site is more than just about selling wine online. Done right, it is powerful one-to-one interaction with current and potential customers, and the people who influence them (the media and the trade).