This blog focuses on the "visitor effectiveness" of winery Web sites (i.e. making it easy for visitors to achieve their goal). Take the idea of "visitor effectiveness" to retail stores aimed at demystifying wine, and you get Vino 100, a chain of wine stores that carry only 100 different wines, each under $25.
Visitors to a retail store, of course, are very much like the segment of visitors to your Web site that we describe as buyers: people who want to make an immediate purchase. Give them clear choices and get out of their way.
It sounds like the designers of Vino 100 are "thinking like visitors." Of course, they need to add a Vinotek automated wine tasting machine to each store, allowing people to sample wines for themselves.
(via TP Wire Service)