I'm hoping that there are some winery owners or managers in my audience (and if any of the rest you know some, I'd really appreciate you passing along a link to this post), because I'd love to hear your answers to the following three questions:
First of all, a very basic question: what is your long-term goal for your winery? I would assume that you want to sell all the wine you presently make, but if you achieve that, will you seek to increase your production? Stay small and increase prices? Try to get 4,000 people on the waiting list for your mailing list?
Second, what are the 3 main obstacles to achieving your goal? They don't need to be technology issues - I'm just trying to get a candid picture of where you see the most problem-solving leverage for your efforts.
Last, do you worry much about "competition"? To the extent competitive information might be useful in your sales and marketing efforts, what would it be?
Please free to respond to these questions in the comment section, via trackback from your own blog, or privately by e-mail ([email protected]). And thanks in advance for your insights!
(Bonus question: what's your biggest daily/recurring headache?)