One of the facts we collect in the The Winery Web Site Report database is a winery's case production. This helps us make comparisons between similarly-sized wineries (where appropriate). Here's what we found as we spoke to wineries all over the country last month:
|20.4||1,500 cases or fewer|
|28.5||1,501 - 4,000 cases|
|23.7||4,001 - 10,000 cases|
|18.7||10,001 - 40,000 cases|
|6.2||40,001 - 100,000 cases|
|2.5||more than 100,000 cases|
As you can see, the vast majority of wineries (over 91 percent) produce 40,000 cases or less. Although we've grouped the results above, over 95 percent of the wineries who gave us information provided us with specific production numbers, generally for 2004. Only 6 percent of the wineries we spoke to chose not to disclose their production numbers at all.
Interestingly, case production information is only available through private sources. Although the TTB collects this information, it apparently cannot disclose it:
We are not permitted to reveal the productions levels of any specific winery. If you go to our web page http://www.ttb.gov/ and select Frequently Requested Listing you can get a list of all Wineries and Bonded Wine Cellars but we can't publish any wine production for a company or if there is 3 wineries or les in a state we are not permitted to list the wine production for that state because it is possible that someone could figure out the production of one of the wineries in that state.
National Revenue Center
Chief Document Management Branch
So, if your marketing department would like better competitive information, the Report is one place to find it cheaply (at least, more cheaply than doing it yourself).
By the way, if you are a winery owner or manager, please take a moment to check out your winery's listing and make sure we have your production information on file. Or, just give us a call at 1-888-WINERY-WEB (toll-free, 1-888-946-3799) and talk to Rosalie. Thanks, and please pass the word along to others in the business.