Today we got a callback from the owner of a Calistoga winery in response to our request for their 2004 case production. We've been calling wineries to ask for this information because The Winery Web Site Report segments wineries by size when providing results (and now you can provide your info online -- see below).
My caller asked for some more details about the report, and I told him that it helps wineries sell more wine by independently evaluating the "visitor effectiveness" of their Web site. "Oh," he replied, "I already know my Web site has been neglected. I don't need your report to tell me that."
And he's right. That's not the point.
If your site is neglected, The Winery Web Site Report will help you focus your time, money, and effort on updating and changing the parts of your Web site that will help you sell more wine (by making the people who visit your site more effective in getting what they want). That's why each of the 25 rating elements in your printed report contains a best-practices checklist.
We really hope that you will take action on your neglected Web site (starting with a copy of The Winery Web Site Report, we hope). That's why your purchase includes a free re-evaluation of your site's effectiveness, so you can see your progress after making changes.
By the way, you can review the basic information we have about your winery by visiting our comprehensive list of wineries (over 2,800 now), and clicking on the name of your winery. Please feel free to submit an update or correction!