It looks like online wine seller Wine.com is looking for a buyer (or at least someone willing to invest $10 - $20 million). It's actually encouraging news, though. They are growing so fast that they need additional capital, and the cost of an IPO (and the attendant annual costs of compliance with regulations like Sarbanes-Oxley) is prohibitive for a small company.
If you look at the Wine.com Web site, one thing you'll notice is the emphasis on giving wine as a gift. One of the things we discovered in creating The Winery Web Site Report is that most winery Web sites completely miss this opportunity to engage someone who, more than likely, wants to buy your wine right now.
If you're interested in selling wine (online or off), it's worth taking a look at how sites like Wine.com, K&L Wine Merchants, and Amazon.com focus on meeting the needs of their visitors.
(Wine.com recently announced a new "featured partner" relationship with Amazon.)
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